Giving the Genie a Brief

Designers are there to fulfil your wishes – resembling the role of a genie.

— Giving the Genie a Brief

Designers are there to fulfil your wishes – resembling the role of a genie. But just as the creature with the wand needs three wishes to direct their magic in the right direction, designers need some crucial information from you.

An important note: Cinderella’s wishes will differ to Aladdin’s –thus commercial spaces will have different requirements to residential homes.

COMMERCIAL SPACE

1. Let’s talk about you

  • Age, gender, occupation and requirements of the individuals using the space will influence the decoration and furniture chosen.
  • Be sure to explain your business – who you are and what you do. Brand architecture is vital in ensuring the representation of the brand and client’s identity.

 

2. Specifications

What you would like to change, adapt or improve. Functionality is key, provide a description of:

  • How the business works – what is the space used for, what do people do in the space?
  • How people interact (collaborative or not).
  • What is currently working in the space and what needs to be changed?

 

3. Colour

  • Are there specific colours which need to be included as the brand can affect the colour scheme?
  • In terms of work, colours can inspire, motivate and improve productivity.

 

4. Who looks at you

  • A description of the type of market or consumers you wish to attract (would they prefer more modern or classy classic)?
  • Are we designing to impress clients visiting your space or is it purely for your pleasure and functionality?

 

5. External factors

  • Specific things bothering you or affecting the space which the designer needs to be aware of:
  • Weather conditions.
  • Noise pollution.
  • Light affecting certain areas or if you would like more light.
  • Access to the space.

 

6. The big No’s

  • Have a clear and open discussion about what definitely does not tickle your fancy. If you do not like the rustic look – rather give the heads-up in order to avoid delay in the process later.
  • Colours that represent the competition should be avoided, be sure to alert us.

 

7. Nitty Gritty

  • Designers wish to make your life easier and as a result we will work with the budget you give us.
  • Designers usually have suppliers whom they trust to work with – you don’t have to worry about that.
  • Give a brief indication of what is expected in terms of business growth– will there be expansion in the future?
  • Are you currently renting or have you bought the space?
  • Provide a time-frame for the designer to indicate the completion date.
  • Explain the logistics of the space – whether the space will be occupied or if designers need to work around working space.

*Last note: Designers are willing to travel and work via email correspondence, which means you do not have to feel restricted to those in your area.

 


RESIDENTIAL SPACE

1. Let’s talk about you

  • The personalities and interests of the individuals or family using the space will play a role in the type of furniture and materials used.
  • Describe what you envision the space to be or look like.

 

2. Specifications

Exactly what you would like to change, adapt or improve:

  • Would you like a cosy feeling or would you prefer more of a slick look.
  • What is the space being used for and is it permanent or holiday.

 

3. Colour scheme

  • Specific colours that you would like incorporated – especially if someone wants their favourite colour in a room.
  • Colour can uplift and envelop the family into a cosy space of love and comfort, for example .

 

4. The big No’s

  • Have a clear and open discussion about what definitely does not tickle your fancy. If you do not like the Tuscan look – rather give the heads-up in order to avoid delaying the process at a later stage.

 

5. External factors

What is bothering you or could affect the space which the designer needs to be aware of:

  • Weather conditions.
  • Noise pollution.
  • Light affecting certain areas or if you would like more light.
  • Access to the space.

 

6. Nitty Gritty

  • Designers wish to make your life easier and as a result we will work with the budget you give us.
  • Specify the areas which you consider being priorities and would like to change first – down to the last on the list.
  • Designers usually have landscapers and suppliers whom they trust to work with – you don’t have to worry about that.

 

*Last note: Designers are willing to travel and work via email correspondence, which means you do not have to feel restricted to those in your area.